Mazda CX-9 Vs. Toyota Highlander: Technology, Specs & Safety

The Mazda CX-9 vs. Toyota Highlander matchup is one that garners plenty of interest, and it's worth understanding why. Mazda discontinued the Mazda CX-9 after the 2023 model year, but thousands are still on the road, and plenty of buyers are still cross-shopping them in the used market against the Toyota Highlander of the same year. This guide from Gunther Motor Company covers both 2023 models.

2023 Toyota Highlander vs. 2023 Mazda CX-9: Features & Technology
On features, the Mazda CX-9 makes a strong case for itself at the base level, bundling a leather-wrapped steering wheel, heated front seats, wireless charging, three-zone automatic climate control, and a power moonroof. Aside from three-zone automatic climate control, Toyota requires Highlander buyers to move up trims to get these same amenities.
Infotainment is starkly different, too. As standard, the 2023 CX-9 boasts a 10.25-inch center display with smartphone integration, in-vehicle Wi-Fi, and voice command. Six speakers come standard, but a Bose® audio system with 12 speakers is offered in top trims.
Conversely, the 2023 Toyota Highlander features a standard 8-inch touchscreen. Its audio system has six speakers, too, but its upgraded sound system comprises only 11 speakers.
Several amenities are also specific to the CX-9, which means the Highlander fails to offer any of them in its trim lineup:
- Pandora® internet radio integration
- Nappa leather seating
- Multi-Function Commander Control
- Frameless rearview mirror
- Paddle shifters
Toyota Highlander vs. Mazda CX-9 Specs
AWD is one of the clearest differentiators in this 2023 Toyota Highlander vs. Mazda CX-9 comparison. Every CX-9 trim comes with i-Activ AWD®. The Highlander defaults to FWD, with AWD available as an upgrade. For buyers in climates where traction matters, that's an important detail.
The powertrain numbers are close. The 2.4-liter turbocharged engine in the Toyota makes more horsepower, while the 2.5-liter turbocharged motor in the Mazda counters with more pound-feet of torque (on premium fuel). Both offer one engine option, which helps simplify the decision.
Cargo and passenger volume both tilt toward the Highlander – it boasts a larger interior overall. The Mazda CX-9 is longer, though, and offers nearly 2 inches more third-row legroom; first- and second-row legroom is competitive. Get the details below in our Mazda CX-9 vs. Toyota Highlander side-by-side specs overview.
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| 2023 Mazda CX-9 | 2023 Toyota Highlander | |
|---|---|---|
| Engine | 2.5L Skyactiv®-G 4-cyl turbo | 2.4-liter 4-cyl turbo |
| Horsepower | 227 - 250 | 265 |
| Torque | 310 - 320 lb-ft | 310 lb-ft |
| Max Towing Capacity | 3,500 lbs1 | 5,000 lbs2 |
| Seating Capacity | 6 or 7 | 7 or 8 |
| Passenger Volume | 135.1 - 135.8 cu ft | 144.5 cu ft |
| Max Cargo Volume | 71.2 cu ft | 84.3 cu ft |
| Legroom (1st / 2nd / 3rd Row) | 41 / 39.4 / 29.7 in | 42 / 38.7 / 28 in |
| Length | 199.4 in | 194.9 - 197.4 in |
| Width (Without Mirrors) | 78.7 in | 76 in |
| Height (Without Antenna) | 67.6 in | 68.1 in |
2023 Mazda CX-9 vs. 2023 Toyota Highlander Reliability & Safety
Safety technology is a strength for both SUVs in our Mazda CX-9 vs. Toyota Highlander comparison. The CX-9 comes standard with Advanced Smart City Brake Support with Pedestrian Detection, Blind Spot Monitoring, Lane Keep Assist, Mazda Radar Cruise Control with Stop and Go, and Rear Cross Traffic Alert. The Highlander offers a comparably capable suite through Toyota Safety Sense 2.5+, but a similar Advanced Smart City Brake Support feature is not included.
Both brands also possess long track records for vehicles that hold up well over time. Buyers who remained on top of recommended maintenance on either model reported few major issues at high mileage. Plus, J.D. Power and RepairPal.com rank the 2023 CX-9 and 2023 Highlander similarly for reliability. Get in touch with us for a more thorough examination, but overall, these models excel in safety and reliability.

Contact Gunther Motor Company To Learn More
The Mazda CX-9 is no longer in production, but finding one in the used market remains very doable. We invite you to shop for this model at Gunther Motor Company, where our pre-owned selection changes almost daily.
If you're interested in new Mazda vehicles, the three-row Mazda CX-90 carries forward much of what makes the CX-9 worth considering. But there are also many other options to explore, too!
See our current lease specials and finance offers on Mazda vehicles and more today. We look forward to helping you take home your ideal model.
Frequently Asked Questions
Which is more reliable, the Mazda CX-9 or the Toyota Highlander?
Both the Mazda CX-9 and Toyota Highlander carry strong reliability reputations, so much so that there's not a clear winner between them. Longevity on either model largely comes down to maintenance history and driving conditions. When you find a 2023 CX-9 or 2023 Highlander in the used market, ask for a CARFAX® Vehicle History Report™ to learn more about the SUV's history.
What is the difference between the Mazda CX-9 and the Toyota Highlander?
The key differences between the Mazda CX-9 vs. Toyota Highlander are performance and standard feature content. AWD is included on every Mazda CX-9 trim at no extra cost, while the Highlander offers it as an optional upgrade. The CX-9 also comes standard with heated front seats, a leather-wrapped steering wheel, and wireless charging – features Toyota charges extra for on the Highlander.
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1Towing capacities shown are maximums and must be reduced by the weight of any passenger, cargo hitch or optional equipment in the towing vehicle. Please refer to vehicle Owner's Manual for details regarding towing capacities and other valuable information. Towing a trailer may have an effect on vehicle's handling, braking, durability, performance and driving economy. For specific information on recommended or required equipment, see your Mazda Dealer. Hitches are available through manufacturers other than Mazda.
2Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in your Owner's Manual. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. "Added vehicle equipment" includes additional standard/optional equipment and accessories added by the manufacturer, dealers, and/or vehicle owners. The only way to be certain of your vehicle's exact curb weight is to weigh your vehicle without passengers or cargo. (Calculated with the new SAE J2807 method.) Installation of a tow hitch receiver or other accessories located near the rear bumper or side-door kick sensors may require disabling or removing the kick sensor, and the sensor operation setting in your vehicle should be turned off. See Owner's Manual for limitations.
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